Web Master Basic Guidelines
My little red notebook is full of information relating to generating search traffic. It mainly relates to Google they are the big daddy after all so it makes sense to work to their guidelines! I want to speak about how Google says you can increase traffic to your new sites. Most of this will be common sense, but still this will I hope make a good basic reference guide.
Web Master Guidelines
- Pages are listed in Google as a direct result of their relevance and importance.
- Search result rank is based on links – Quality links are better than quantity!
- Produce unique quality relevant original content to increase rank.
- Violations in web master conduct will result in page ranks dropping (note I’m speaking about the SERP here – Search Engine Results Page).
- Think like your users would when they view the site, then adapt your site as needed – This is also a good point to get another person to go over your sites and give their opinions.
- Make sure all outgoing links still work – Ensure your not linking to any dead pages!
- Use Google web master central – Its free after all, and we damn like free!!
- Register sites on Google web master tools – Goes without saying.
- Submit .XML Sitemaps to Google.
- Report spam sites or other sites ripping your content off to Google, again using the web master tools they provide.
- Use web master help groups.
- Google Analytics provides accurate stats for your sites.
- Use Google alerts to monitor when people start speaking about your site! – You can set this up to look for other things, but I find it rather interesting to see some random music DJ site is talking about BlogStew!
As you can see Google provides many tools that can make your life as a web master a whole lot easier. I use all of these tools myself, its simply stupid not to. If you follow these basic guidelines you should be able to produce websites which will make some money from AdSense.
Going from my personal experiences, sites which I’m actually interested in producing content for make more AdSense/advertising money. I currently have 3 sites running (soon to be 4 tomorrow) which I actively produce content for, in the past I tried to set-up sites with the single intention of making money from AdSense among other advertisers…it hardly worked and sites would soon drop off into the depths of the net. Also it helps to enjoy what you do, simply producing brain dead content to try and improve page ranks is hardly fun!
Life’s for living so try to enjoy as much of it as possible!
Google’s webmaster tools and analytics are simple great and useful. Though it is best not to completely rely on them. For stats, you could use Sitemeter or Statcounter (another good one) to compare accuracy.
Yeah thats definatly correct Bryan,
I use googles tools, my web hosting companies stats along with the wordpress plugin statpress. Defiantly not a good idea to have all your eggs in one basket. But as far as a basic guide, google is a good place to start.
Hey! My name is Shrawan from Indian Autos Blog. I think you have touched upon many points but you need to add the point of your layout being Search Engine optimized. Am I right?
Hi Shrawan,
I’m working on some SEO based articles, so eventually you will see stuff on layouts etc. Your defiantly correct though SEO has a major role to play.