Facts About Smart Pricing
June 21st, 2009
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Let me break down exactly just what this ’smart pricing’ really is. There is a lot of confusion as to the exact definition of the system adsence uses.
What is Smart Pricing?
Google’s smart pricing feature automatically reduces maximum cost-per-click (CPC) bids for certain pages in the Google Network.
Essentially if Google decides the click on any given ad is less likely to result in a sale for their advertisers they reduce the price of that click, so in theory the advertiser saves money which makes them happy, Google makes less money a long with the publisher.
Lets break this down and look at just how Google come to these conclusions on smart pricing.
Continue reading after the break.
